Why the ABCs are as easy as 1-2-3

Referral Book Real Estate Networking, Always Be Connecting

“Why the ABCs are as easy as 1-2-3”

Referral Book Real Estate Networking stresses two important keys to success: The Golden Rule and the ABCs. We’ll get to the Golden Rule Principle in a minute but why would we talk about the ABCs?

The ABCs don’t refer to the alphabet, or for the old sales slogan of “Always Be Closing.” The Referral Book networking tool is based on the better principle of “Always Be Connecting.”

Always Be Connecting

The Referral Book principle of referral circle connecting has found that if real estate professionals focus on connecting, then connecting will lead to closings. It is both an intentional process and also an unintentional process.

The unintentional process is something we do every day. We see friends and associates on a casual basis, while playing golf, at a chamber of commerce meeting, shopping in the supermarket or even at our houses of worship. Many realtors believe that this is a great form of networking, and while it does work from time to time, it is hit or miss. There is a big problem with cultivating leads this way: it lacks intention and leaves everything to chance.

With the intentional Referral Book “Always Be Connecting” app, the realtor stands at the center of each Referral Book circle. The real estate professional works with intention to build the circle, and in as little as 20 minutes a day the circle gets great results. Why? Because unlike those big impersonal networking sites, Referral Book cares.

Referral Book Real Estate Networking is so supportive of realtors that any realtor who wants to start a circle pays nothing to join. In fact, unlike other networking groups that charge realtors an annual networking fee of anywhere between $600 to $1,200, we pay you.

When a realtor starts a circle, he or she gets paid for every new referral brought into the Referral Book circle. There’s no catch. Even better: the tradesperson or service professional brought into the circle pays only $99 per year (that’s about the cost of a large latte a month), and for the first 12 months of membership the realtor gets half!

The Golden Rule

The best part of the Referral Book “Always Be Connecting” philosophy is that it is based on The Golden Rule. No, we aren’t promoting a specific faith, but all faiths. We treat others the way we would want to be treated ourselves. When this kind of powerful trust is put into action, great things happen.

At first, the plumber in the circle may refer a lead to the electrician, the landscaper may have an idea for the interior designer, or the painter may have a lead for the insurance agent.

As the real estate professional is the one who started the circle, and is at the center of the circle, all leads go through them. The Golden Rule is powerful and it leads to: “I think that homeowner is getting ready to buy (or sell) their home. Maybe you want to call them.”

The ABCs are really as easy as 1-2-3, and all those numbers can add up to sales.

ReferralBook.com, the fastest-growing realtor referral networking tool in America, is based on the Golden Rule principle of what you give, you get. ReferralBook.com “Builds Relationships That Matter™” and enables referral partners to grow their businesses. We gladly offer interested, future referral partners a FREE, NO OBLIGATION consultation. For information: call 704-213-9700 today, or click on the link: https://referralbook.com/contact/