The Culture of Giving Always Leads to Getting

Referral Book Realtor Networking, The Culture of Giving

The Culture of Giving Always Leads to Getting

At a recent real-estate industry keynote address, Todd Swicegood, the founder of Referral Book, was asked by an audience member if he could explain the essence of the Referral Book app and Referral Book circles. They were expecting real estate jargon. Instead, he surprised just about everyone in the room when he said it was a “cultural concept,” where realtors could make a difference in the lives of others.

The Power to Impact Lives

Right this minute, millions of Americans have been impacted by the shutdown caused by COVID-19. Todd asked the realtors in the audience to think about their friends, neighbors, those in their houses of worship, their clubs or their charitable organizations who have been directly affected by the lockdown and everything that went with it. Hands raised. Everyone in the audience could think of 3, 4, and even 5 people who were directly affected.

Those affected the most included mortgage bankers, service providers (from deck- washing to sprinkler repair to dog walkers), tradespeople (plumbers, painters, carpenters), blue- collar workers and many more.

“Every realtor in this room,” said Todd Swicegood, “has the power to make a difference by using Referral Book.”

The Power of Reciprocity

Most real estate networking groups are expensive to join and require long meetings, sometimes several times a week. The groups experience a great deal of turnover and a lot of disappointment.

Referral Book membership is cost effective, about the cost of a fancy coffee drink a month, and requires about 20 minutes a day.

Referral Book realtor circle builders embrace the Golden Rule of Networking, “What you give, you get.” Circle builders enthusiastically pass along referrals they’ve heard about to others in the circle without expectation of getting anything in return. They do this for two reasons: the satisfaction of helping a friend, neighbor or associate; and the gratification of living the “Referral Lifestyle.”

The Best Part

The best part of living the Referral Lifestyle is the expected and the unexpected.

The expected is that the realtor who is the circle builder gets great satisfaction out of passing leads around the circle to the plumber or painter, landscaping company or pool cleaner. In fact, because the referral circle is so dynamic, often those who have joined the group invite in members the circle builder may not even know.

The unexpected is something that never fails to happen. Those in the Referral Book circle soon refer leads to the realtor. It may be the roofer who is doing a job for a person who wants to sell; it may be the drain cleaner who recently talked to a homeowner interested in buying.

The Golden Rule of Referral Networking is a proven concept.

The great salesperson, motivator and trainer Zig Ziglar once said, “You will get all you want in life, if you help enough other people get what they want.” It is what we at Referral Book believe as well. The best part of getting really is giving.

Referral Book, the dynamic realtor referral tool is America’s most innovative, and fastest growing real estate referral networking app. Referral Book is based on the Golden Rule principle of reciprocity, where Referral Book circles focus on helping others as the most important thing we can do to help ourselves. We gladly offer interested, future referral partners a FREE, NO OBLIGATION consultation. For information: call 704-213-9700 today, or click on the link: